Water filter introduction Cameroon

Establishing a sustainable supply chain and social marketing approach.

Status

Needs funding

Focus area

Project category Project category Project category

Location

Bafoussam
West province, Cameroon

Location

After having trained staff from ADEID in Bafoussam and staff of PRESCRAFT in Bamessing in marketing and production of ceramic water filters, now a social marketing campaign is needed for large scale introduction.

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water filter production in Ghana
water filter production in Ghana

Target benchmarks

  • 5000 functioning water systems
  • 25000 persons with access to improved water for 3 years
  • 2500 persons who receive training / education per year

This project is the second phase of starting up local production and a sustainable market for ceramic water filters in Western Cameroon. After the first training, installation of basic production means and market exploration, the second phase focuses on social marketing and the business model of the filter production. Both are essential in setting up sustainable market channels for the ceramic water filter.


Target benchmarks

  • 5000 functioning water systems
  • 25000 persons with access to improved water for 3 years
  • 2500 persons who receive training / education per year

Goals overview

  • set up a social marketing campaign for ceramic water filters
  • assist in professionalizing ceramic water filter production
  • create sustainable marketing channels for water filters

Through this project, local production of the ceramic water filters in Cameroon is established. This product will enter the market as a commercial product, with the local partner ADEID focussing on social marketing of the water filters and the health and hygiene and establishing sustainable marketing channels for the water filter. This business model should ensure local availability of (spare) parts and at the same time supporting the local economy.
This project will be used to set up the structures needed to support water filter production, quality control and social marketing. The ultimate goal is (although ambitious) to finance social marketing totally from the income generated with sales of the water filters to end users and NGO’s. This concept has proven to be feasible by both IDE and RDI in Cambodia and by Filtron in Nicaragua.

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Funding

Raised: € 0
Still needed: € 29,646
Total budget: € 29,646

2009-09-18 Request posted

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Partners

Field partner

Logo of ADEID

ADEID

Baffuosam, Cameroon


Support partner

Logo of PRACTICA

PRACTICA

Papendrecht, The Netherlands