After having trained staff from ADEID in Bafoussam and staff of PRESCRAFT in Bamessing in marketing and production of ceramic water filters, now a social marketing campaign is needed for large scale introduction.

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water filter production in Ghana

This project is the second phase of starting up local production and a sustainable market for ceramic water filters in Western Cameroon. After the first training, installation of basic production means and market exploration, the second phase focuses on social marketing and the business model of the filter production. Both are essential in setting up sustainable market channels for the ceramic water filter.

Through this project, local production of the ceramic water filters in Cameroon is established. This product will enter the market as a commercial product, with the local partner ADEID focussing on social marketing of the water filters and the health and hygiene and establishing sustainable marketing channels for the water filter. This business model should ensure local availability of (spare) parts and at the same time supporting the local economy.
This project will be used to set up the structures needed to support water filter production, quality control and social marketing. The ultimate goal is (although ambitious) to finance social marketing totally from the income generated with sales of the water filters to end users and NGO’s. This concept has proven to be feasible by both IDE and RDI in Cambodia and by Filtron in Nicaragua.

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