Project Funding Films - Request to General Public
From Akvo Labs
Project Funding Films (Request to General Public) is one of four categories of films in the Akvo video strategy.
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Description
These films are video proposals made by funding partners directly to the general public to raise money. We see films like this all the time from WaterAid, charity:water and many other groups.
Who Produces?
These films are either made in-house (usually be relatively skilled professionals) or are farmed out to production houses.
Who Watches and How is the film Distributed?
These films are typically shown on the web and occasionally on TV, or alongside films at film festivals and similar events. Getting people to watch them is a major activity.
Who Pays?
These films are typically funded by project funding partners as part of their fundraising activities. Often some mix of field and professional footage is used.
Who has Creative Control?
The funding partner or their ad agency.
What's the Goal?
To put water on the public's map of reality, and to solicit donations.
How Do We Measure Success?
These films are straight financial transactions, or may have softer brand awareness-type metrics attached.
