Project Funding Films - Request to Funding Partner
From Akvo Labs
Project Funding Films (Request to Funding Partner) is one of four categories of films in the Akvo video strategy.
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Description
These films are video proposals made by field partners to attract funds from funding partners. They may be used alone or alongside conventional written proposals. They are likely to involve clips of the project team, film of the proposed location and the people of that area, plus stock footage of the technologies involved or film from other projects using the technology completed by the same team.
Who Produces?
These films will be made by field partners or by local film crews associated with the field partners.
Who Watches and How is the film Distributed?
Funding partners have internet, so films will be presented online for the most part. Use in presentations also seems likely. Films are likely to be primarily distributed through Akvo Direct although youtube etc. are obvious secondary venues.
Who Pays?
These films could be financed in a variety of ways, ranging from zero budget features made on phone cameras, through to slightly expensive project proposal support films made with the expectation of recouping costs when a project or series of projects are funded. There is some room for entrepreneurial risk-taking in the financing of these proposal films, with associated questions of integrity. Akvo might prime the pump but probably wants to steer clear of funding these kinds of proposal films.
Who has Creative Control?
The field partner making the film.
What’s the Goal?
To convince a funding partner to fund a given water project.
How Do We Measure Success?
Individually, success is measured by getting a given project funded. Statistically, success is measured by comparing rates of funding success between comparable projects with and without video proposals.
